Not really sure what we're supposed to make of The Cosmopolitan's 60 second coming out TV spot, but they're clearly going for unique and cool. Because there is nothing edgier than an opening night double bill of Jay Z and.... Coldplay, right?
So this ad, with it's mix of sexily androgynous models and internet-meme ready cute animals feels a little forced, but I'm willing to give it the benefit of the doubt. Will The Cosmo give The Palms a run for its money as the new "cool young people" casino-resort in town? We'll find out in a few months.